Our Story

Hi, I’m Louise, Founder and Owner of Love Your Lights. I think it’s really important to know who you are buying from and so many ‘About Us’ sections on websites don’t share the ‘story’.  Here’s mine.

After various big corporate roles in Product Management and Marketing, I left for maternity leave.  Years later, I thought I was ready to head back and kick start my career. I was offered a role with Google and whilst I thought that would be the pinnacle of my career, I realised deep down it wasn’t what I searching for.

The dream was to start a business of mine, to put everything I had learned from my corporate days into practice and be in control of my work and financial freedom. I wanted my own business. A business that could be relocatable, so it could be operated anywhere in NZ and become a family business.

My first step was to look at businesses for sale and I came across a decorative lighting company that was selling up. I wouldn’t say I liked the brand, marketing or website and found the product offering very confusing and overwhelming. After researching all things lights, I realised that this was the norm of what was available online. As a potential customer I was confused about what was available. I decided I could do it better and discovered I had a passion for this industry!

My mission from then on was to create an online business that would provide quality lighting and aspirational imagery, while simplifying the buying journey for customers.

After 6 months of researching and testing various suppliers I decided on the manufacturing teams I would work with. Four years on, those relationships are still going strong!

For the first 6 months it was just me, myself and I. Fast track a year and my husband Alex gave up his sales and marketing job to join the business full time with me. The running joke is it was always my business until it turned a profit and then it would be ‘our’ business. What started as an idea with many discussions around the kitchen table, back in 2020, has now become that family business that I always strived for.

We always stick to the mantra of why I started this business: To bring beautiful, quality decorative lighting to the NZ market while providing customers with a positive shopping experience, helping them become empowered with their decision-making and giving that “aha moment” of feeling inspired and excited about their lighting project.

So welcome to Love Your Lights. We hope we can inspire you on your lighting journey and become your go-to lighting advisor. When friends come over, we want them to yell out ‘Love Your Lights!’. And of course you’ll say, funnily enough, that’s where I got them from 

Louise & Alex